We want to have an effect on visitors, to inspire them and to teach them something. When developing exhibitions and multimedia, we make choices that have to contribute to these goals. However, there is surprisingly very little practical research available to help us substantiate these choices. That is why we are analysing how digital media influences visitor experience together with the University of Applied Sciences and many other museum partners. ‘RAAK, the exhibition maker of the 21st century’ is running from February 2017 to January 2019. We will keep you informed.