We Vikings

Fries Museum, Leeuwarden (NL), 2019

Vikings and Frisians had a lot in common. Exhibition visitors enter the border zone where violence gains the upper hand.

A shifting picture

The word ‘Vikings’ immediately evokes an image of fierce blond Scandinavian warriors who sailed along the coasts of Europe, carrying out raids. In the exhibition ‘We Vikings’, this picture gradually shifts until the viewer realises that in fact Vikings and Frisians had a lot in common.

Vikings, it turns out, weren’t a people: being a Viking was a lifestyle. And it was one Frisians, women and children took part in. ‘Viking’ is actually a verb. It roughly means going on a raid with the goal of financial gain.

Would you go Viking?

Large projections bring the Viking era in Frisia to life. Archaeological finds guide visitors on a trip through the Viking world. They meet Vikings in various roles: an aggressive plunderer but also a trade partner, a member of a shared culture and an equal on board a Viking ship. Visitors are transported from recognition to horror and confronted with the question: Would you go Viking?

Viking ship

Students at the vocational college in Sneek built a replica Viking ship for the exhibition.

“The layout guides the visitor to the inevitable and well-supported conclusion.”

Hendrik Spiering, NRC — 22 October 2019

Credits

Client
Fries Museum

Content Design
Studio Louter

Spatial & Graphic Design
OPERA Amsterdam

Film Production
Shosho

Sound Design
KlevR sounddesign

Light Design
50LUX

Construction
Fries Museum

Construction Viking Ship
ROC Friese Poort Sneek, Jachtwerf Brandsma, Viking Ship Museum Roskilde, ARRE Remaining History, Erno Korpershoek

Graphic Production
Watjeziet

Hardware
PTH Groep

Awards 

Muse Design Awards 2020
Silver | Design, Exhibition, Pavilions & Exhibitions

SEGD Global Design Awards 2020
Finalist | Exhibition