Photo: Maris Hesseling
The value of heritage
Municipality of Medemblik (NL), 2021
The Dutch town of Medemblik boasts a wealth of cultural heritage, from a historic town centre to a genuine castle. But residents aren’t always aware of it. How do you make sure local heritage is recognised, valued and preserved?
Local heritage
Samen met de gemeente ontwikkelden we de erfgoedcampagne ‘Kijk je Rijk’. Hierin krijgen mensen de ruimte om zelf te bepalen wat waardevol erfgoed is. Nieuwe en kleine projecten staan centraal. De gemeente werkt als facilitator en laat lokaal erfgoed floreren met een overkoepelende branding.
Ride with me Medemblik
For the launch of Kijk je Rijk, we developed a learning pathway for primary schools and published a cycling guide. Roos Stallinga’s ‘Ride With Me Medemblik’ sets out various cycling routes that go past heritage sites in Medemblik. The routes challenge local residents to discover or rediscover their immediate surroundings.
Photo and drawing: Roos Stallinga
“There’s a lot to see in Medemblik, and there are wonderful stories behind all the sights. Those stories need to be told.”
Harry Nederpelt, alderman for art and culture, NH Nieuws — 8 November 2021
Credits
Client
Gemeente MedemblikContent Design
Studio Louter